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E-commerce website pricing in 2024 - A complete guide

In recent years, the e-commerce sector has experienced excessive growth as various companies shifted online to sell their goods and services. But creating an e-commerce website can be challenging, particularly if you are unaware of the budget & factors involved.

To help you better understand how much money you should assign, we have broken down the ecommerce website price linked with starting an e-commerce website in this blog post.

E-commerce Website Pricing Demystified: What You Should Know


When you’re first starting out as an e-commerce business, it might seem challenging & hard to execute it. For many new e-commerce businesses, the most challenging aspect of getting started is calculating their company’s budget. As there are so many different factors that need to be considered while creating an e-commerce site. While creating an e-commerce website, there are various factors to include like website domain & hosting, website design & development, the right agency, marketing & advertising, etc.

The best & easiest way to calculate the e-commerce website pricing is to compare different e-commerce platforms, tools, add-ons, and additional services that you will need based on your business requirements.

This is the only way that will give you an accurate cost of an eCommerce website.

 

What Should Be the E-commerce Website's Budget: Understanding E-commerce Website Pricing


Before we go any further, let’s talk about an e-commerce website budget. In short, your e-commerce website’s budget is the amount of money that you plan to spend on your website design, logo, domain & hosting, marketing, etc to get it going and to the point where it's making enough money for your business to become a profit-making business. The budget you set out for your e-commerce website should include the price of everything, including domain, hosting, website design and development, marketing and advertising, as well as continuous services and updates. When your website grows or changes in the future, your budget doesn’t get impacted. The pricing for an e-commerce website typically ranges from INR 25,000 to INR 1,00,000, depending on various factors.

Determining Your E-commerce Website Budget: Understanding E-commerce Site Cost


To determine your e-commerce website’s budget you should be assured about your company’s finances with a careful analysis of the factors which might affect it. Here are some steps to follow:

  1. Define the company’s goals
  2. Determine the website’s scope
  3. Choose an agency, company, freelancer
  4. Consider design & development cost
  5. Plan for ongoing maintenance, advertising & marketing costs
  6. Determine total budget
  7. Monitor and adjust the budget

 

Factors Impacting Price Of E-commerce Website


Once you’ve decided how much money you want to spend on your e-commerce website to pay for its initial costs and set its budgets, you need to determine what that money is going toward exactly. It’s essential to plan out your costs and budgets so that you can stay as disciplined and focused as possible. It’s easy to get carried away and spend too much money when you don’t have a clear budget set in place and know how much you have to spend on each aspect of your e-commerce website. Start by creating a detailed list of the costs associated with launching your websites, such as domain registration, hosting fees, design and development costs, and marketing expenses. Be sure to factor in any ongoing costs, such as web hosting and maintenance fees, as well as your anticipated revenue. Once you’ve spent all of your money, you can’t get it back. You need to be careful to not overspend on any one aspect, like your website design, and then be unable to cover other costs that you need.

Here is the e-commerce website development cost from ProfshineTech. There are various factors that determine e-commerce site cost. Let’s look at some of the necessary things you need to spend on your simple website. 

  1. Domain & Hosting: The domain is the name and hosting is the place where all the files related to your website are stored. Let's consider an example, suppose you bought land i.e. basically your online hosting and the name of your home will be your domain. Make sure your domain is easy to read, as it is the first thing people discover when searching. Choose the right hosting provider with a good uptime score and easy to interact with. In India, a simple domain might cost around INR. 149 to INR. 1099 for a year, and the hosting plan can cost INR. 199 to INR. 1699 per month. According to ProfshineTech, the best hosting provider in India which we personally used in our client's project are HostgatorBluehost, & Hostinger
  2. Website Theme: It is the first impression that your user discovers or simply the look of the website which is visible to the users. There are some platforms that provide the best themes for your website, some are free and some are paid also. Make sure you choose the right theme which matches your business. The design of the website reflects the brand identity. In India, a website theme can cost you around INR. 4,000 to INR. 8,000. 
  3. Logo & Content: Content is one of the most crucial factors that define the success of your business and website. With the help of the content, users get to identify your products, services, etc. Content can be in any form like words, images, videos, animations, podcasts, etc. If talk about logos, it defines your business identity. When you take a glance at the logos of prime brands like Apple, Nike, Amazon, etc., you'll be able to see that their logos build them distinctive and tell their complete story. In the same means, once you’re coming up with a logo for your website, it is necessary that it reflects your company and makes you stand out among your competitors. In India, a logo can cost around INR. 1,000 to INR. 6,000 and content maintenance may cost around INR. 2,000 to INR. 4,000 per page.
  4. Website Development: While developing an e-commerce website you need to hire a professional or a company to completely develop a custom or coded website for your business. You need an expert who guides you to the right path. The person will develop the different panels where you can add, update, and change anything on your website. In India, the development cost of an e-commerce website might cost around INR. 35,000 to INR. 65,000.

 

Additional Expenses Of Operating An E-commerce Website: Beyond The E-commerce Website Pricing


In addition to the initial costs of launching your e-commerce website, there are several ongoing costs associated with running your site. These may include web hosting fees, payment gateway fees, marketing and advertising costs, and fees associated with maintaining and updating your website. Even if you’ve spent the necessary time and money getting your site off the ground initially, there are still costs that you need to keep an eye on and plan for ahead of time. You may need to hire a digital marketing agency that can handle your website marketing strategies, sales, branding, etc as everyone knows that there are a lot of websites available on the internet. In order to stand out from your competitors, your strategies should be different from others. A digital marketing team or agency will help you find out the right platform & audience for your e-commerce business. 

 

How To Determine The Return On Investment For Your E-commerce Site?


One of the most important factors to consider when budgeting for your e-commerce website is your return on investment (ROI). This refers to the amount of revenue you generate from your website compared to the amount you invest in it. This is an important metric to keep an eye on because it can help you assess whether or not your e-commerce site is profitable and worth the time and money that you’ve put into it. For example, if you earn INR. 1,00,000 in profit after spending INR. 50,000 on your site, then your site’s ROI is INR. 50,000. This means that your site is bringing in double the amount of money that you put into it. If your site’s ROI is negative, that means that you’ve lost money on your site instead of earning a profit.

 

Wrapping Up: Key Insights on E-commerce Website Pricing


As you can see, there are a lot of different things to consider when you’re putting together an e-commerce website. You need to think about the design of your site, the cost of your website’s design, the cost of hosting and maintaining your site, and any other costs that go along with keeping your site up and running. Now that you know more about your e-commerce website’s budget and costs, you’re in a better position to start planning out your site and putting it together. Remember to be diligent, detailed, and organized throughout the planning and building process so that you can make sure that everything goes according to plan and without a hitch. With a clear plan in place and an eye on your budget, you’re sure to build an e-commerce site that’s profitable and successful. If you want to become a part of this rapid growth, and need a website or digital marketing services, then ProfshineTech can help you build your dream e-commerce website at pocket-friendly prices

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